Why is Market Intelligence so important for healthcare companies?

In an increasingly competitive business environment saturated with information, Market Intelligence has become a key tool for anticipating changes, identifying opportunities and designing strategies based on real data.

The Navarre Employment Service (Nafar Lansare), in collaboration with the Navarra Health Cluster and with the participation of Acesabio and Catalonia.health, is organising a webinar to offer a practical and up-to-date overview of what Market Intelligence really is and how it is applied to the healthcare sector, both in the Medtech and Pharma areas. Through specific examples relevant to the industry, we will show how it becomes a strategic asset for innovation, competition and growth.

We will also address the impact of generative AI on corporate intelligence processes and the risks faced by companies that fail to adapt: slower decisions, incomplete analysis and reduced ability to anticipate.

We will compare traditional methods (slow and fragmented) with current digital technology-based platforms capable of processing thousands of sources in seconds and delivering actionable insights with rigour, traceability and analytical depth. 

The session will include real-life cases from clients and partners, as well as a live practical demonstration to show how to obtain high-value insights in minutes and accelerate decisions that previously took weeks.

For: CEOs, CTOs, CFOs, innovation and business development managers who make strategic decisions for companies and seek to innovate, anticipate and improve their organisation's strategic capacity in the market.

Language: Spanish